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The Future of Fabric Content Labels

The Future of Fabric Content Labels

You head into a clothing store sifting through the racks, checking each finely printed label hoping to purchase something ethical. Sometimes you can achieve this, and sometimes you can’t. Of course, having a conscious when purchasing fashion is a positive contribution to a sustainable future. However, are we considering the ramifications of our frequent disposal of these items?   As Australians, we purchase on average 27kg of new clothing per year. Out of this 27kg, we throw out a considerable 23kg. That’s 85% of newly purchased clothing each year. Concerningly, these staggering numbers are not unique to Australia. Individuals in...

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Trending: Paris Fashion Week

Trending: Paris Fashion Week

Trend report – Paris Fashion Week   All images credit to Getty Images on Harpers Bazaar   From the 23rd of September to the 1st of October the fashion world flocked to Paris to experience all that Paris Fashion Week had to offer. From runway hijacks at Chanel, to enormous video performances at Louis Vuitton, PFW did not fail to exceed expectations.  Further and most important, it brought with it a gold mine of Fashion inspiration.    Below we explore our top five trends from the week.    Lace Seen in: Loewe, Alexander McQueen and Dior We saw modern, structured cuts in...

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A brilliant step in the right direction ; Why Kevin Murphy is leading the beauty industry to a more sustainable future

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A brilliant step in the right direction ; Why Kevin Murphy is leading the beauty industry to a more sustainable future

Every year we are dumping 8 million tonnes of plastic into our oceans, endangering the lives of marine life and polluting the planet. Plastics ending up in the ocean can absorb hazardous chemicals and over time turn into toxic plastic debris that is ingested by marine life and poses a potential health risk to humans. The Beauty industry is of particular concern, from shampoo to toothpaste, make-up to plastic cellophane wrapped around a new product, we all own and continue to re-purchase large amounts of single-use plastic in the form of beauty products. Global data by Euromonitor has shown that...

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Fashion Revolution week

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Fashion Revolution week

Fashion Revolution Week - 22nd of April / 27th of April Why do we need a Fashion Revolution ? On April 24th 2013 The Rana Plaza in Bangladesh collapsed, it was a horrific scene with 1138 people dying and another 2300 who were seriously injured.It was also the moment I decided that I would never buy FAST FASHION again and  if I was going to start a Label it would never EXPLOITand take advantage of PEOPLE. There were at the time five big fashion labels manufacturing out of the Rana Plaza, the victims were mostly FEMALE.  Since then people from all over the world have...

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Transitioning into Winter with Ricepaper

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Transitioning into Winter with Ricepaper

It's that time of the year again, when the days are getting shorter the nights are getting cooler and before we know it, we have landed in Winter. Time to restock our wardrobes ready for the long winter ahead. Below are our top layering pieces to transition into those colder months- you can thank us later for the heads up!  Masoor Dress: This woollen beauty does wonders for those curvy shapes - it hugs the figure nicely and is an easy piece to wear to work or out for an occasion. It is made from a " light wool" so perfect...

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